Parent Partnership · Youth Sports Club Management

Some things are easier when you don't have to figure them out alone.

I'm Jennifer Ashford. I work alongside parents navigating difficult seasons with their kids, and youth sports clubs overwhelmed by the business of running a club.

Different problems — same idea: practical help from someone who's been in the middle of it.

  • MBA
  • 12+ years in business
  • Director, Oklahoma Phoenix FC
  • Cancha partner
Jennifer D. Ashford, smiling outdoors.
MBA Parent partnership
& club operations

Who I work with

Two kinds of people call me.

Parent Partnership

Your kid doesn't have to be easy for you to love them. And you don't have to navigate the hard parts by yourself.

Parenting can become complicated in ways we never imagined. Sometimes the usual parenting advice simply doesn't fit the child, the circumstances or the family.

Parent Partnership gives parents a place to talk, vent, ask questions, work through a difficult situation and figure out what might come next — without judgment.

Parent Support

Youth Sports Clubs

You started a club to coach kids — not to spend your nights chasing paperwork, payments and parent messages.

I handle the administrative side of youth sports clubs so coaches and club owners can focus on their athletes.

Using Cancha's bilingual club-management platform, I can manage registration, payments, documents, family communication, schedules and the day-to-day details that consume a club owner's time.

Club Operations + Cancha

Start here

You can just ask.

Whether it's a parenting situation you're tired of carrying alone or a club that has outgrown what you can keep up with, the first step is the same — tell me what's going on.

Oklahoma City, OK — working with families and clubs anywhere.